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Posts by category

• Blog
  • Analytics / Tracking
    • Yahoo Web Analytics: Another Yahoo Analytics product discontinued
    • Universal Analytics: Offline tracking opportunities in 2013?
    • Choosing a Shopping Cart
    • AdWords Segment Feature
  • Bing
    • State of the Search Industry: Yahoo/Bing Transition
    • Bing – Not Seeing Your PPC Ads?
  • Engine Ready
    • Five Factors of Fantastic Facebook Ads
  • Engine Ready News
  • Excel
    • CSE Excel Formulas: Find Specific Words With-in a Column of Keywords
  • Facebook
  • Google
    • New Google Beta: An Updated AdWords Interface
    • Google’s New SearchWiki – Valuable or Useless?
    • Adwords First Page Bid Estimates & Average Position
  • Google AdWords
    • Writing Pay Per Click Text Ads
    • Warning: Google Adwords Phishing Emails
    • Use “See Search Terms” to Improve Your Quality Score
    • Tips for Going Pro
    • The Positives of Negative Keywords
    • The Middle Child
    • Strong Landing Page Development Starts Here
    • Shiny New Search Funnels
    • Quality Score VS Landing Pages
    • Quality Score Improvements
    • Operation Camouflage: Redux
    • NEW: ‘Google Gears’ for AdWords
    • Google Amputates The Long Tail
    • Google AdWords: Campaign Experiment BETA
    • Getting to Know Your Online Neighbors
    • Export More Than 500 Rows In Google Analytics – update 2016 – more analytics tricks
    • Custom Write 100’s of Google Ads in a Flash!
    • Convert & Upload Google Campaigns into Yahoo
    • Boosting Your PPC Performance with Little-Known AdWords Segmentation Tools
    • AdWords Editor 6.5 & Display Ads in Google Content Network
    • Adwords Conversion Metrics
    • (Answer) – Where is the IP Exclusion feature in Google AdWords?
    • Ad Extensions
      • Google Ad Extensions: Subscribe to Newsletter
    • Adwords Geo-Targeting
      • Create 100’s of Unique Geo-Location Ad Creative in Minutes
      • CAUTION! Geo-Targeting Small Areas
    • Google Analytics
  • Keywords
  • Landing Page Optimization
    • Thinking Outside the Bounce
    • Landing Page Developement & Testing
    • Effective Copywriting
    • Chakras for Landing Pages
    • Basic Landing Page Practices for Pay-Per-Click Campaigns: Lead Generation
  • MSN AdCenter
  • Online Marketing
    • Why 1 CPA Target Is Not Enough
    • Tis’ the season for conversions! 3 E-commerce tips for the holidays.
    • Search Engine: Volume & Visibility
    • Excluded? Negative? It’s All Good.
  • Rants
    • Zager & Evans: Account Management Philosophy
    • The Perfect PPC Advertiser Platform
    • Google: Anti-Family & Anti-Me
  • Search Alliance
    • Yahoo! and Microsoft Search Alliance
  • SEO
    • Eric Enge Interview on Duplicate Content
    • 5 Important Factors for Quality SEO
  • Shopping Cart
    • Prevent Shopping Cart Abandonment
  • Uncategorized
    • My Top Ten
  • Yahoo Search Marketing
    • A MUST READ: Anyone using Yahoo! Ad Scheduling

Case Studies

• Luxury Living Samui
• SEO Nick
• Ciena
• Pensrus
• The Black Dog
• American Financial Services

Portfolio Items

• Life Factory
• Knirps USA
• ActiveCare
• Kegworks
• CalTech
• Lipault